What is known as kaveri seeds today, was conceived as GVB Rao & Company in 1976 by Mr. G.V.Bhaskar Rao. These first steps of creating an enterprise were guided by a unique vision to provide high quality and cost effective hybrid seeds and crop solutions derived from innovative plant genetics and technology.

GVB Rao & Company started off with seed production of public bred varieties of Corn, Pearl millet and Rice and subsequently also took up product distribution for a leading seed MNC.

One of the significant milestones in the journey of GVB Rao & Co was the introduction of the first ever proprietary private corn hybrid in South India. This corn hybrid - a result of the company’s indigenous breeding program – had an edge over other existing varieties in terms of yield. And this launch was a mega success as farmers started realizing better yields and bumper returns. Inspired by this success, GVB Rao & Co ventured into value added breeding and subsequently in 1986, evolved into a bigger entity under the name of kaveri seeds.

kaveri seeds marched ahead and integrated its services to the farmers by diversifying into proprietary hybrid seeds of other crops such as Sunflower, Pearl Millet, Sorghum and Rice. Over the years, a sharp focus on Research & Development has enabled kaveri seeds to earn a sizeable market share in Corn and Sunflower hybrid seeds. Today, kaveri seeds is not just a leading brand in hybrid seeds, but a name that spells trust, reliability and performance. And above all, farmers’ prosperity.