We invest significant Management man-hours in building and deepening relationships with farmers and aim to be the best seed company in creating shareholder value
We are a Farmer Centric Organization , whilst continuously investing in Research & Development to develop high quality seeds resulting in high yields we continuously enagage with the farmers to help create value by partnering with them on product development initiatives and also by conducting various awareness programmes to help increase their farm productivity
We invite the local farmers to our demo plots to compare our products against the leading commercial products in each crop and record their feedback on our pipeline products. All the observations recorded across locations towards yield potential, stability, reactions towards biotic & abiotic stress and the feedback is thoroughly considered before launching the new product.
To strengthen the confidence and trust of farmers on our brand, we conduct farmer education programmes across geographies and make them aware of our new and high-yielding products. We engage with them and introduce them to our wide product portfolio.
Our promoters educate farmers about our products and agronomy practices to be followed in specific geographies .
Our team participates and sponsors in various agricultural festivals at district and state levels. These festivals are organised in collaboration with the State Department of Agriculture, State Agricultural Universities and ICAR institutions.
Through these initiatives, we endeavor to provide knowledge on new technologies and better farming techniques to the farmers.
UPL’s acquisition of Arysta LifeScience has received regulatory approval worldwide and together we are moving fast to creating a new leader in global agriculture.
Our websites will continue to be the best place to get news updates over the next months as we fully integrate our combined businesses.